Next generation competitor analysis and positioning

Completed

ARTIFICIAL INTELLIGENCE

NLP

PREDICTIVE ANALYSIS

MARKETING

About Project
Golden Poppy is a leading marketing agency. When starting, they decided to take competitor analysis to the next step using our AI-powered competitor analysis solution. By delving deep into the strengths and weaknesses of Golden Poppy’s competition, our technology was able to uncover the strategies that work and those that don't. Additionally, our solution analyzed customer feedback to understand their needs and preferences.
our role

  • artificial intelligence

  • nlp

  • predictive analysis

client background
Golden Poppy aims to become a landmark in innovative science in the fields of marketing and storytelling. Each step is given based on factual data. Per each strategy they create and implement, there is a science-based explanation, by crossing Artificial Intelligence branches with neuromarketing, storytelling, and conventional marketing strategies. At Golden Poppy, they mix diverse models, making each strategy, campaign, and asset relatable, appealing, irresistible, and engaging to the right audience.
challenges
Gaining accurate competitive insights
Gaining accurate competitive insights is not easy as the available data might not be enough, accurate or valuable. As a marketing agency
  1. Collecting valuable data from different resources for the machine learning models to analyze
  2. Filtering the data to gain insights about what the users want, what does competitors fail to achieve, and what strategies are the competitors using that work.
solution
analysis the best performing competitors in the region.
To build the best possible strategy for golden poppy, we analyzed the best performing competitors in the region. Different data sources were used. Social media content, statistics, customer feedback, and users interactions data were collected and analyzed.
  • Using our advanced NLP solutions, customer feedback was analyzed to extract what customers like, disliked, and how they benefitted from each competitor
  • Social media data was analyzed to know why each competitor is wining in a each platform and strong correlations and insights were found
  • Data collection and analysis solutions by Odlica were used to collect relevant leads to facilitate the sales journey for Golden Poppy
outcome
Based on our insights, Golden Poppy was able to quickly build their brand reputation and achieve product market fit.
Let's See Our Client's Testimonials

Odlica’s team went out of their way to provide an accurate results and extra information that was very helpful for our team. We highly recommend their work!

Ana Francis

Golden Poppy, CEO