Precision Ad Tracking: AI-Driven Compliance for Advertising Agencies

Completed

ARTIFICIAL INTELLIGENCE

MEDIA

About Project
In the advertising industry, ensuring that ads are streamed as agreed upon is critical for maintaining client trust and satisfaction. However, traditional methods involving manual labor to verify ad broadcasts are time-consuming and prone to errors. Our client, an advertising agency, needed a more efficient and accurate solution to guarantee that ads were streamed as promised on TV and radio channels. This is where our AI-driven solution came into play.
our role

  • artificial intelligence

client background
A prominent advertising agency that sells ad minutes to various clients on TV and radio channels. They faced the challenge of verifying whether the ads were streamed as per the agreements, a process that traditionally required significant human effort and time.
challenges
Verifying Ad Streams on TV and Radio Channels
The agency needed a reliable way to ensure that ads were streamed as agreed upon without relying on manual labor to review channel content. This process was not only labor-intensive but also susceptible to human error, making it difficult to guarantee the accuracy of ad streaming reports.
  1. Ensuring ads are streamed as per agreements.
  2. Reducing reliance on manual labor for ad verification.
  3. Increasing accuracy in tracking ad streaming times.
  4. Providing timely and reliable reports to clients.
solution
AI-Driven Ad Verification System for TV and Radio
Odlica developed a sophisticated solution powered by computer vision and speech analysis to automate the verification process. This system continuously monitors streams from various TV and radio channels, matching the ads against the streams to accurately count the streaming times. The solution ensures high accuracy in ad verification, providing reliable data that the agency can use to assure clients that their ads are broadcasted as agreed.
  • Continuous Monitoring: Streamlines the process by continuously monitoring TV and radio streams.
  • Computer Vision: Uses advanced computer vision techniques to identify and match visual ad content.
  • Speech Analysis: Employs speech analysis to recognize and verify audio ads.
  • Accurate Tracking: Ensures precise counting of ad streaming times.
  • Automated Reporting: Generates timely and accurate reports for clients.
outcome
Our AI-driven ad verification system increased accuracy, efficiency, and client trust by automating ad stream verification and eliminating manual labor.

  • Increased Accuracy: Achieved high accuracy in tracking and verifying ad streams.

  • Time Savings: Eliminated the need for manual labor, saving significant time.

  • Enhanced Client Trust: Provided reliable and timely reports, enhancing client trust and satisfaction.

  • Operational Efficiency: Streamlined the ad verification process, improving overall efficiency.

  • Scalability: Enabled the agency to scale their operations without additional manual effort.

Let's See Our Client's Testimonials

Odlica's AI-driven solution has transformed our ad verification process. Their technology is precise and efficient, saving us time and boosting client trust. The team was professional and supportive throughout the project. We highly recommend Odlica's services for any agency needing reliable ad tracking.

Yassin Maher

Codexya, CEO